Challenge:
As a construction manufacturing company, our client wanted to promote and market their products to architectural firms. After failing multiple attempts, they brought us onboard to help them resolve the issue.

Solution
After reviewing their strategy, we realized that even though they were manufacturing top quality products, their branding and presentation was suffering from poor execution resulting in some sort of “low quality” or “cheap” brand association in the buyer’s mind.

By offering a complete turnkey solution, we completely replaced their product branding with a high-end, top quality and noticeable package that’d look appealing in the eyes of artistically sensitive and critiquing architects. By taking care of each and every aspect of the project from concept to completion, including strategy, creative, photography, layout and prototyping production, binding, packaging and shipping our client didn’t have to worry about a thing and at the end they received the complete and ready-to-deliver package.

Result
The package was very well received by the architectural firms resulting in lots of orders. The outcome was so good that it is now being translated into different languages (such as Chinese, Greek, Arabic, German and Japanese) and being shipped throughout the world, opening great windows of opportunity and allowing them to reach and serve a global market.

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