Challenge:
A technology solution provider wanted to position itself as a leader in a geographical segment. After operating in the Caribbean market, this Canadian company wanted to grow its dominance there and become a key solution provider in the area

Solution
The company’s image was suffering from poor branding. It was tough to associate the existing brand with a key market player. The first solution was to revamp the brand and then presenting to high scale government officials and decision makers in a high profile manner.

To achieve our objectives, we helped our client to revamp all their corporate identity with a professional and consistent world-class appeal. From logos to corporate identity package (letterhead, business cards, envelopes) to products binders and other collaterals to website and online presence, the new brand image would make a huge difference. As the second part of the strategy, we helped organize a 3 day seminar in the region in a prestigious hotel to bring the buyers and suppliers closer together in a friendly and professional atmosphere

Result
As result, they have been able to constantly grow their business and win big contracts over bigger and more established brands in the market.

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